INTELLECTUAL PROPERTY (IP): Brands, Logo, Phototheque, Posters & Archives, (C) & TM
Any use of the brand or explicit reference to CIWL brand for commercial purpose is forbidden without written authorization from WL Diffusion
You will find here the lists of Intellectual Properties (IP) protected by Wagons-Lits Diffusion.
1. Logo and Compagnie des Wagons-Lits Brand
The golden logo with 2 lions, together with the full brand name 'Compagnie Internationale des Wagons-Lits et des Grands Express Européens' was affixed on the sides of all CIWL luxury trains: the Orient Express, the Blue Train, the Golden Arrow (see listof CIWL luxury trains)
Train Bleu, Orient-Express, Nord Express... All these trains were showing proudly the golden wagons-Lits logo, that everybody remembers.
In recent years, more books have been written (using CIWL's archive documents) than ever before. 2 ex-CIWL Orient-Express trains still circulating in Europe (Pullman Orient-Express and Venice-Simplon Orient-Express) bear the logo and Compagnie des Wagons-Lits name on the side of the refurbished cars.This Logo, also called the 'Wagons-Lits monogram' is a synonym of luxury and refinement.
--> The monogram and brands are registered all over the world and carefully watched by our IP counsels.
2. WLD Photothèque, Posters and archives (protected Database)
Since it was created in 1876, Compagnie des Wagons-Lits rapidly became one of the most important travel & hospitality conglomerates in the world. It was a modern, state-o-the-art, creative and centralized organizations. Its activities spread all over Europe, as far as deep in Asia and Africa.From the end of the XIXe and most of the XXe, CIWL has accumulalted a huge volume of all kinds of historical and communication archives. Wagons-Lits Diffusion has spent ressources and energy to digitalize and make this material available to those who care about this fantastic adventure of CIWL luxury trains.
We now dispose of more than 20 000 digital photos, 200 WL posters, 800 PLM posters, luggage tags, plans of rolling wagons or plans of luxury objects and furnitures on-board our trains. All these products or wagons would bear the golden WL logo. Our policy has allowed the publication of more than 100 books and other publications about the history of CIWL and luxury trains, in collaboration with most international publishing companies.
You can browse through a selection of our archives visuals in our various Photo Albums. Most visuals are available for licensing or (c) contracts.
3. Brand, logo and posters of PLM (Paris-Lyon-Méditerranée)
PLM sa, a company created in the 1857, developed the most extensive railway and hotel company in France throughout the XIXe and XXe century. In order to advertize its services to the public, PLM published more than 800 commercial posters, thus creating a specific artistic 'genre' characteristic of PLM and of French touristic resorts 'à la belle époque'. Some of these posters are still known worldwide for their special graphic representation.
The history of PLM and Cie des Wagons-Lits (CIWL) are closely linked. PLM SA was later absorbed by CIWL, then by ACCOR SA in 1991. Brands and commercial rights are now controlled by Wagons-Lits Diffusion.
4. The famous names of CIWL luxury trains: Orient-Express, Blus Train, Golden Arrow, Nord Express...
CIWL has created many connections between European capitals since 1872. For each connection, CIWL attributed a specific name. For example, Orient-Express was the name of the CIWL train connecting Paris to Constantinople (now Istanbul).
All these names of CIWL luxury trains are still widely known in the public and epitomize confort and luxury, associated with traveling (see the list of LUXURY EXPRESS TRAINS of CIWL).
All CIWL trains were looking alike, displaying the full Compagnie des Wagons-Lits brand and the golden monogram with 2 lions. As a result, it is almost impossible to use these names without risking infringement to Wagons-Lits Diffusion 's IP rights.
Wagons-Lits Diffusion and our IP cousels carefully check any unauthorized uses of our brands, logos & archive documents (see WLD phototheque and poster collection) in order to avoid infringements. Wagons-Lits brand has been declared 'marque notoire' by French jurisdictions, making protection easier against counterfactors.
In case of any doubts, don't hesitate to contact us: contact
5. Other companies authorized to use the brand Compagnie des Wagons-Lits:
The Wagons-Lits Group (CIWLT) was taken over by the ACCOR Group in 1991. All CIWLT divisions were then integrated in the ACCOR Group, European leader in hospitality. Then ACCOR divested all CIWLT's activities to other groups, keeping only the hotels. Each of these activities keeping the rights on CIWL brand for its particular business.
WAGONS-LITS DIFFUSION: use of the brand and logo for all media, prints, cinema, TV, advertizing, games/toys, luxury products...
NEWREST: use of the brand for on-board catering and restaurants. NEWREST, European leader in catering, took over the CIWL' rail services.
GROUPE CARLSON WAGONLIT: use of the brand for travel agencies. CARLSON, world leader, took over CIWL's agencies in 2008.
ORIENT-EXPRESS HOTELS: use of the brand for luxury hotels. This division of ACCOR is launching a new chain with the brand Orient Express (registered by SNCF)
2 ORIENT-EXPRESS luxury trains: Venice Simplon Orient Express, bought by LVMH in 2019 and Pullman Orient Express, bought by SNCF in 2008.
ACCOR SA: still owns CIWLT, all active businesses having been sold (see above)
6. Protection of the brands, logos and archive material, conditions of use
The mission of Wagons-Lits Diffusion is to protect these brands and related IP, to reproduce all archive documents, and to develop commercial activities and licensing contracts.
CIWLT and Wagons-Lits Diffusion have constantly used and protected the brands and other signs derived from CIWLT"s past activities.
CIWLT and Wagons-Lits Diffusion have constantly enforced these brands and IP rights in front of French and other international courts, in order to condemn counterfacts or unfair competition. French and other international courts have constantly confirmed our rights. Wagons-Lits brand has been declared 'marque notoire' by French jurisdictions, making protection easier against counterfactors.
Respecting authors' rights: since 1876 and during 130 years, Compagnie des Wagons-Lits has commissioned the best artists in order to create its world famous poster collection. These commercial posters were aimed at developping the awareness of the public for Wagons-Lits luxury trains. Wagons-Lits Diffusion works jointly with ADAGP, representing all graphic artists' rights. Wagons-Lits Diffusion respects authors' rights in cooperation with ADAGP whenever applicable.
Any use of the brand or explicit reference to CIWL brand for commercial purpose is forbidden without written authorization from WL Diffusion.
For any request or futher information, please contact Wagons-Lits Diffusion: contact