INTELLECTUAL PROPERTY (IP): Brands, Logo, Phototheque, Posters & Archives, (C) & TM
For any commercial use of the brand or the logo, contact WL Diffusion
You will find here the lists of Intellectual Properties (IP) protected by Wagons-Lits Diffusion.
1. Logo and Compagnie des Wagons-Lits Brand
The golden logo with 2 lions, together with the full brand name 'Compagnie Internationale des Wagons-Lits et des Grands Express Européens' was affixed on the sides of all CIWL luxury trains: the Orient Express, the Blue Train, the Golden Arrow (see listof CIWL luxury trains)
Train Bleu, Orient-Express, Nord Express... All these trains were showing proudly the golden wagons-Lits logo, that everybody remembers.
In recent years, more books have been written (using CIWL's archive documents) than ever before. 2 ex-CIWL Orient-Express trains still circulating in Europe (Pullman Orient-Express and Venice-Simplon Orient-Express) bear the logo and Compagnie des Wagons-Lits name on the side of the refurbished cars.This Logo, also called the 'Wagons-Lits monogram' is a synonym of luxury and refinement.
--> The monogram and brands are registered for a wide range of international classes and carefully watched by our IP counsels.
2. WLD Photothèque, Posters and archives (protected Database)
Since it was created in 1876, CIWL has accumulated a huge volume of all kinds of historical and communication archives. Wagons-Lits Diffusion has spent ressources and energy to digitalize and make this material available to those who care about this fantastic adventure of CIWL luxury trains.
Wagons-Lits Diffusion now disposes of an image database of more than 20 000 digital photos, 200 WL posters, 800 PLM posters, luggage tags, plans of rolling wagons or plans of luxury objects and furnitures on-board our trains.
Most international publishers and researchers regularly use our Image Database for their publications or other media uses, with more than 100 books published in many coutries.
You can browse through a selection of our archives visuals in our various Photo Albums. Most visuals are available for licensing or (c) contracts.
3. Brand, logo and posters of PLM (Paris-Lyon-Méditerranée)
PLM sa, a company created in the 1857, developed the most extensive railway and hotel company in France throughout the XIXe and XXe century. In order to advertize its services to the public, PLM published more than 800 commercial posters, thus creating a specific artistic 'genre' characteristic of PLM and of French touristic resorts 'à la belle époque'. Some of these posters are still known worldwide for their special graphic representation.
You can see the integral collection of all PLM posters on this site, or search images with the search engine.
The history of PLM and Cie des Wagons-Lits (CIWL) are closely linked. PLM SA was later absorbed by CIWL, then by ACCOR SA in 1991. Brands and commercial rights are now controlled by Wagons-Lits Diffusion.
4. The famous names of CIWL luxury trains: Orient-Express, Blue Train, Golden Arrow, Nord Express...
CIWL has created many connections between European capitals since 1872. For each connection, CIWL attributed a specific name. For example, Orient-Express was the name of the CIWL train connecting Paris to Constantinople (now Istanbul).
All these names of CIWL luxury trains are still widely known in the public and epitomize confort and luxury, associated with traveling (see the list of LUXURY EXPRESS TRAINS of CIWL).
In case of any doubts, don't hesitate to contact us: contact
5. Other companies authorized to use the brand Compagnie des Wagons-Lits:
The Wagons-Lits Group (CIWLT) was taken over by the ACCOR Group in 1991. All CIWLT divisions were then integrated in the ACCOR Group, European leader in hospitality. Then ACCOR divested all CIWLT's activities to other groups, keeping only the hotels. Each of these activities keeping the rights on CIWL brand for its particular business:
WAGONS-LITS DIFFUSION: controls the use of the Wagons-Lits brand and logo on wide variety of classes of objects and media, prints, cinema, games/toys, luxury products...
NEWREST: controls the use of the brand for on-board catering and restaurants. NEWREST, European leader in catering, took over the CIWL' rail services.
GROUPE CARLSON WAGONLIT: controls the use of the brand for travel agencies. CARLSON, world leader, took over CIWL's agencies in 2008.
ORIENT-EXPRESS HOTELS: controls the use of the brand for luxury hotels and other classes. This division of ACCOR is launching a new chain of Orient Express Hotels
ORIENT-EXPRESS luxury train: Venice Simplon Orient Express, bought by LVMH in 2019
ACCOR SA: still owns CIWLT and the rights for activities that have not been divested to the above companies
6. Protection of the brands, logos and archive material, conditions of use
The mission of Wagons-Lits Diffusion is to develop the WL brand, logo and proprietary image database through licensing or publishing contracts.
CIWLT and Wagons-Lits Diffusion have constantly used and protected the brands and other signs derived from CIWLT"s past activities.
Respecting authors' rights: since 1876 and during 130 years, Compagnie des Wagons-Lits has commissioned the best artists in order to create its world famous poster collection. These commercial posters were aimed at developping the awareness of the public for Wagons-Lits luxury trains. Wagons-Lits Diffusion works jointly with ADAGP, representing all graphic artists' rights. Wagons-Lits Diffusion respects authors' rights in cooperation with ADAGP whenever applicable.
For any request or futher information, please contact Wagons-Lits Diffusion: contact